CommsDirect Training: August 6 & 8

Get down to the essentials of modern communications with the Walkley Foundation’s four half-day training workshops being held the day before and after CommsDirect in Sydney (August 7).

On Wednesday August 6, Content Marketing 101 shows you how to promote your product or message online, while Messaging: It’s a Different Story Every Time helps you distil your story to make your key point.

On Friday August 8, Grow Your Audience: Be Your Own Media Channel highlights the tools and techniques you need for communicating directly with your target groups, and Talking to the Media: Threat and Opportunity gives you practical skills for fronting the camera.

Tickets for each half-day course are just $245 for MEAA members and not-for-profits, and $295 for the General Public. Click here to buy!

Tickets are also still available for CommsDirect on August 7: Click here to secure your ticket for this one-day conference to hear from our experts in messaging, brand, reputation and crisis management, the in-house newsroom, thought leadership, social media and much, much more.

Meet some more of our key speakers…

Louise Tapsell


Louise Tapsell, social media producer, Australian Communications and Media Authority (ACMA)


Government and Social: four steps to improved engagement

Engaging in social media is not just about joining the most popular platform in an effort to reach new audiences. Although writing a 140-character tweet may sound easy, do the people you want to target even use Twitter?read more.


Hal CrawfordHal Crawford, editor-in-chief, ninemsn


Never before have I had the opportunity to sit down with stories and study them like beetles under glass. When you have collected more than a million stories and you filter out everything but the most shared, what you are left with is a narrative residue so potent it has the power to suck you in for days at a timeread more

Fran MolloyFran Molloy, freelance journalist, Ultraverse

Freelance writers – working outside the mainstream media to earn big(ger)

“Freelancing is on the rise, and for professionals who treat it as a career rather than another word for job-hunting, it can deliver at least a passable income”read more




Our sessions include:

CLICK HERE to see the full speaker list

CLICK HEREto see the program

CLICK HEREto join the discussion on LinkedIn!

CommsDirect is presented by The Walkley Foundation in partnership with the Media, Entertainment & Arts Alliance. Contact Jan Sinclair on +61 2 9333 0951 or for more information.