CommsDirect Training

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In association with CommsDirect, The Walkley Foundation will present four half-day courses at 245 Chalmers Street, Redfern: for pricing, please check EventBrite.

Day One: Wednesday 6 August

Content Marketing 101: Journalism MeetsMarketingIntroduction to Content Marketing

Trainer: Steven Lewis

Morning session: 9.00-12.30

Location: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016

People are turning away from material with a pure persuasion focus and valuing the time they spend consuming information. In response, savvy marketers are growing a loyal customer base by providing entertainment as well as information. But marketers need help to create enough content to keep their websites fresh and engaging, and to angle and present it in a way that attracts browsers and buyers. Read more …

Messaging: It's a different story every time

 Messaging: It’s A Different story Every Time

Trainer: Sam North

Afternoon session: 13.30 – 17.00

Location: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016

Every campaign or announcement is different and carries with it new proactive messages or issues to be managed. These can range from a new product launch or announcing staffing restructuring, to a product recall, company financial results or research breakthrough. Read more…

 

 Day Two: Friday 8 August

Grow your audience: Be your own media channelGrow your audience: Be your own media channel

Trainer: Trevor Young

Morning session: 9.00 – 12.30

Location: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016

This course will show you how to harness social media and other digital communications tools to content marketing and increase your visibility, influence and authority. Whether you’re running your own small enterprise, or working within a larger organization, you can effectively use today’s social technologies and online publishing platforms to more effectively tell your story, grow your audience, and build your brand and your business.Read more…

Talking to the Media: Threat and opportunity

Talking to the Media: Threat and Opportunity

Trainer: Stephen Feneley

Afternoon session: 13.30 – 17.00

Location: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016

This workshop will provide an insight into the opportunities and pitfalls of dealing with the media in an age when “the media” can mean many things. It’s a given that journalists are no longer the principal storytellers. And traditional media, although still a significant force, is no longer the only conduit for conveying a message. Read more …

 CommsDirect training sessions are delivered thanks to our partners:

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