Grow your audience: Be your own media channel
This course will show you how to harness social media and other digital communications tools to content marketing and increase your visibility, influence and authority. Whether you’re running your own small enterprise, or working within a larger organization, you can effectively use today’s social technologies and online publishing platforms to more effectively tell your story, grow your audience, and build your brand and your business. Understand the A.R.T. of “new” marketing – how to attract Attention, gain Respect and build Trust in today’s hyper-connected world. Learn the secrets of some of the world’s most successful bloggers and global “micro-brands”, and how to generate “talkability” both on and offline.
Trevor Young will show you how to develop a strategy that excites your target audience and sustains your own commitment because it flows directly from your personal passion. He will demonstrate the key digital tools you need, such as SoundCloud and SlideShare, and showcase inspiring examples of people and brands doing it right today.
DATE: Friday 8 August 2014
TIME: Morning 9.00 – 12.30
LOCATION: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016
Trevor Young is a consultant and advisor, author and speaker on social media and content marketing, thought leadership and personal branding. He has been blogging as the “PR Warrior” since 2007 and is the author of microDOMINATION: how to leverage social media and content marketing to build a mini business empire around your personal brand.
To read more about his work: http://www.trevoryoung.me/