Messaging: It’s A Different story Every Time


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Course outline

Every campaign or announcement is different and carries with it new proactive messages or issues to be managed. These can range from a new product launch or announcing staffing restructuring, to a product recall, company financial results or research breakthrough.

Learn how to devise and deliver the messages that are specific to the campaign or announcement, both proactively and reactively.

DATE: Wednesday 6 August 2014

TIME: Afternoon 13.30 – 17.00

LOCATION: MEAA Head Offices, 245 Chalmers Street, Redfern, NSW 2016


Speaker Profile

Sam North headshot

Sam North, fformer Managing Editor of The Sydney Morning Herald and Sun-Herald, joined Ogilvy PR in the newly-created role of Media Director at the start of 2009. Sam brought more than 30 years’ of experience across the fields of media and management to the role.

As Media Director, Sam leads the Ogilvy media training unit and provides senior counsel on media engagement, crisis and issues management. Since joining Ogilvy PR he has provided advice to a number of major companies, including Ford Australia, Microsoft, Toshiba, Unilever and Yum Foods Australia.

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