This June, step up your comms.


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Time to get tickets! CommsDirect is Australia’s leading festival of communications and storytelling. The Walkley Foundation is at the heart of the Australian media, and through CommsDirect we link professional storytellers from media, not-for-profit and industry to discuss and share their best and most innovative work.

June 8: Small-group workshops with the best in the business.
June 9: The main program. Panels and case studies on where marketing is going, how to go viral and more.

Questions? Email Bridie Moran.

Buy tickets now


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Main Program

June 9 (or jump to Workshops)
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Workshops

June 8
9.30am-11.30am

Video within reach: Finding and making digital stories

With Tania Sheward & Natasha Akib, Digital Storytellers
It’s never been easier to make video – and the right story can be incredibly powerful regardless of production values. A video shared on social media can help rally a community behind a cause or organisation, as you raise awareness and campaign for change. In this two hour workshop the Digital Storytellers team will get you started with the skills to find and make videos that share your organisation’s work in a way that resonates with your audience. You’ll learn a framework for brainstorming and planning stories, driven by your objectives and audience, and taking into account elements like structure, style, tone and message. Then, get hands on with equipment you already have – you’ll explore smartphone-quality shooting for interviews and cutaways.
What to bring: smartphone or tablet
Who should attend: Communicators interested in sharing stories via video, particularly suitable for not-for-profit organisations. The workshop will cover basic smartphone shooting techniques - you don’t need to have any experience with video, but you will need to bring a smartphone or tablet to participate in exercises.
What you’ll take away: This crash course is designed to whet your appetite and demystify video production – say goodbye to feeling intimidated by the idea of video. You’ll walk away with a Story Canvas framework for brainstorming stories, and explore how to use equipment you already have (smartphones & tablets) to film interviews. You’ll also get a Production Canvas framework for planning shoots, and a cheat sheet on tools, tips and toys.
12.00pm-2.00pm

Podcasting crash course: What you need to know to start a pod

With Bethany Atkinson-Quinton, radio producer
Podcasts are not new - but in the wake of breakthrough series like Serial, they’ve never been hotter. Now it seems like everyone is getting on the bandwagon. So what does it take to start a podcast, and what are the benefits for this format for professional communicators? This workshop will explore the elements and planning required to launch a podcast in a relaxed discussion format, with trainer Bethany Atkinson-Quinton who is experienced at producing radio and podcasts from community and storytelling to non-profit organisations.
The workshop will cover:
• What do you need? Equipment checklist
• How to hire a producer - what’s the going rate?
• What makes a good host?
• Editing options
• Setting out a budget
• Setting a tone/theme - thinking about audience
• Basics of audio narrative structure
• Consistency and timing
• Uploading & hosting
• Promotion and integration into overall comms strategy
This workshop won’t include hands-on recording or editing, but rather an overview of the process of making podcasts from idea to sharing the finished product.
Who should attend: Communicators who want to learn how podcasting to add to their organisation’s comms strategy. No experience with audio recording or editing is required.
What you’ll take away: An understanding of whether making a podcast is right for you/your organisation. A plan for getting started, including a checklist for equipment and how to work with a producer. Please note this workshop will not include hands-on recording or editing.
3.00pm-4.00pm

Tweeting for maximum impact: Twitter for communicators

With Maria Catanzariti, Communications Manager, @TwitterAU
Are you getting the most out of your organisation’s Twitter timeline? This one hour workshop will present simple, practical tips for maximising the reach and impact of your tweets. You’ll be guided through some exercises to explore best practice and the latest tools, including working with images and video, tips for using hashtags, and more. Then get the lowdown on how to measure impact and results using Twitter’s analytics. Find out what works and what doesn’t, before some time for Q&A. BYO smartphone, laptop or tablet
Who should attend: You’re using Twitter for your organisation or as a freelancer and want to up your game - you want to Tweet better and have the stats to prove it. A basic level of knowledge of Twitter is required for this workshop - you will need to have a Twitter account and know how to Tweet.
What you’ll take away: Practical tips for improving your Tweets, including using images and multimedia, and smart hashtag use. An understanding of Tweet-level analytics and how to measure success.
Presented by TwitterAU

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Speakers

Abo, Sarah, SBS-std
Sarah Abo
SBS World News
Natasha Akib
Natasha Akib
Digital Storytellers
Bethany Atkinson-Quinton
Bethany Atkinson-Quinton
Podcast producer
Mary Barry
Mary Barry
Our Watch
Nathan Burman, Twitter
Nathan Burman
Twitter
Joel Clapham, MediaSuper
Joel Clapham
MediaSuper
Emma Eldridge
Emma Eldridge
Permalancer
Aimee Gossage, Quantcast
Aimee Gossage
Quantcast
Robyn Hunter
Robyn Hunter
MS Australia
Kate Jones
Kate Jones
Freelance journo
James Kirby
James Kirby
The Australian
Jason McPherson, Culture Amp
Jason McPherson
CultureAmp
Fran Molloy, Managing Editor & Talent Manager (Australasia), Contently
Fran Molloy
Contently
Nunn, Gary, ChangeDotorg-std
Gary Nunn
Change.org
Khali Sakkas, Isentia
Khali Sakkas
Isentia
Nick Shelton, Broadsheet
Nick Shelton
Broadsheet
Tania Sheward
Tania Sheward
Digital Storytellers
Detch Singh
Detch Singh
HypeTap
Skehan, Michelle, AustraliaPost-std
Michelle Skehan
AustraliaPost
Teulon, Nick, 90Seconds copy-std
Nick Teulon
90 Seconds
Fiona Tweedie
Fiona Tweedie
The Australian Ballet
Vuki Vujasinovic
Vuki Vujasinovic
Sling & Stone
Westerman, Helen, The Conversation-std
Helen Westerman
The Conversation

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Register

How to get discounts
• MEAA members: Enter promo code “MEAA”. Have your member number handy.
• Not-for-profit employees: Enter code “NFP”. You must work at a registered not-for-profit.

Can’t register here? Try registering directly on Eventbrite.


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Logistics

Main program (June 9): We are at Cliftons in Melbourne this June for CommsDirect 2016!
Address: 1, 440 Collins St, Melbourne VIC 3000

Workshops (June 8): Collective Campus
Address: Level 1, 20 Queen St, Melbourne

Parking: Can be  pre-booked for a discounted rate online here.

Train: The closest train stations are Southern Cross Station (9-minute walk, 700m) and Flinders Street Station (11-minute walk, 850m).

Trams: Trams provide convenient and frequent travel through Melbourne. A tram stop situated immediately outside the building on the corner of William St & Collins St provides quick, convenient transportation to and from some of the city’s best shopping and dining experiences. Trams operating along this route are 11, 42, 48, 55, 109 & 112.

Accommodation options:
• Oaks on Collins, 480 Collins Street Melbourne VIC 3000
Oaks on Market, 60 Market Street Melbourne VIC 3000
InterContinental Melbourne The Rialto, 49 Collins Street Melbourne 3000


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Partners

CollectiveCampusLogo
MEAA
GA-LogoMelbourne Press ClubPro-Bono-logo-generic-01
RGB reverse IFS_logo

Want to join the illustrious group of CommsDirect corporate partners? Email
Bridie Moran
.