group head, strategic content & digital media, ANZ

Amanda Gome, group head, strategic content & digital media, ANZ

Amanda Gome’s twin passions are business media and entrepreneurship. As a journalist, publisher, senior executive and CEO, she has championed business journalism and been at the forefront of Australian publishing for more than 25 years; in particular leading change through the constant stream of disruptive technologies that the media has faced in the 21st century.

Through the highest quality content and a depth of understanding of sales, marketing and commercial climates, Amanda has been the force behind the growth of media brands including BRW, the Fast 100, SmartInvestor, SmartCompany, Startup Smart and Property Observer. She has also been a pioneer in Australia’s first multiplatform publications.

Amanda is also a sought after keynote speaker, addressing international world conferences, peak industry associations, major corporates, entrepreneurial business groups and university students on a wide range of topics.

Her research into entrepreneurship and small business was recognized by RMIT where she has held the position of Adjunct Professor of Business for 14 years.

Amanda is currently Group Head of Strategic Content and Digital Media at ANZ where she is leading the bank’s content and social media strategy, delivering high quality content across the bank’s customer channels. She is also associate editor of BlueNotes, ANZ’s ground breaking thought leadership publication launched in April this year.

Amanda is also a successful media entrepreneur, founding SmartCompany in 2006. She went onto launch five other media publications during the next six  years building their brands out through social media. The business had 70 staff and $6 million revenue when she sold her stake in 2012 and returned to Fairfax as publisher of BRW and SmartInvestor to lead the migration from print to multiplatform.

“Digital media is changing the way people consume information, opening new channels for communication and engagement with stakeholders in brand new, better ways.”