Louise Tapsell, social media producer, Australian Communications and Media Authority (ACMA)
Louise Tapsell is the Social Media Producer for the Australian Communications and Media Authority (the ACMA). Louise has created an omni-channel strategy managing the ACMA’s digital communities and social brand, acmadotgov, across a variety of platforms including Twitter, Facebook, LinkedIn, YouTube, Pinterest and Instagram.
Previously Louise worked with global public relations group Weber Shandwick, creating social media and content development strategies for one of Australia’s largest emerging brands, Swisse Vitamins. Content development and the creation of ‘brand advocates’ was also central to her work with the DBCDE, now Department of Communications, in promoting the National Broadband Network.
With both a digital and public relations background, Louise has brought her passion for story-telling to the ACMA to substantially grow their social media networks, developing a presence in communities the ACMA has traditionally struggled to reach, and establishing the ACMA as a leader in digital engagement within the public service sphere.