MATT PINKNEY

head of content, AFL.com.au

Matt Pinkney, head of content for AFL Media 

Matt Pinkney is a Walkley-award winning journalist who specialises in content strategies across digital, broadcast and print. In a 23-year career with News Limited, he was a political bureau chief, senior writer, European correspondent and digital editor. He also created Australia’s biggest sports fantasy game – SuperCoach. In 2012, Matt joined the AFL as its founding head of content. In this role he has been responsible for creating a dynamic newsroom, setting content strategies across all platforms and implementing cultural change as the AFL moves from client publisher to major multi-media news and feature service.