Melanie Ingrey, research director, cross-platform custom insights, Nielsen southeast Asia, north Asia and the Pacific
Melanie heads up Nielsen’s customised research of cross-platform media consumption.
Melanie started her research career in London during the days of the dot com boom in the late ‘90s, with an online computer games service and ‘e-tailer’. She has specialised in conducting research to understand and measure online consumer behaviour since 1999, and joined Nielsen’s online division in Sydney at the beginning of 2003.
Melanie authors numerous studies and reports which focus on digital and cross-platform behaviour including Nielsen’s Australian Connected Consumers Report, Southeast Asian Digital Consumer Report and The Australian Automotive Report. She also launched Nielsen’s inaugural Australian Social Media Study in 2006 and Business Social Media Index in 2010.
Melanie is a regular speaker at industry and client events and gets out and about on a national roadshow during March and April each year, following the annual publication of The Australian Connected Consumers Report.