Going direct


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10.40am – 11.40am

Going direct

The audience is now in control of what information they receive, when in what format, at what time and on what device. Passive consumption is a thing of the past. What it means for how to craft communications and messaging – and why the new communications professional must build a marketing framework around their strategy.

  • Moderator: John Chalmers, executive director, marketing & communications, iSentia
  • Melanie Ingrey, research director, cross-platform custom insights, Nielsen southeast Asia, north Asia and the Pacific
  • Hal Crawford, editor-in-chief, ninemsn, and co-founder of Share Wars
  • Ayal Steiner, general manager Australia and New Zealand, Outbrain