8.50am – 9.20am
Keynote: Mining Silver Linings.
Todd Wheatland, head of strategy, King Content
The internet’s finally breaking everything. As companies become publishers and media companies chase new business models, what does it ultimately mean for communications professionals? What meaningful opportunities exist between unemployment and ‘selling your soul’ as a corporate shill?
The platforms that move messages from seller to buyer have changed, creating chaos and challenges on one side, and enormous opportunities on the other. The good news is, the same trends that have upended careers are also ensuring demand for authentic storytelling. The landscape is changed – but the future for great skills remains bright indeed.