Session 1: Content & multimedia: Owned to earned, outsourced to in-house.

How does the in-house newsroom operate – and what place does it occupy in the media landscape? How are in-house newsrooms prioritising integrity while creating value for their brand/organisation? Our panel will discuss the rise of terms like native content and content marketing, exploring where the ethical lines are for communicators and journalists.


James Kirby_1Moderator: James Kirby, Managing Editor, Eureka Report

James Kirby is one of Australia's most experienced financial journalists.
He is managing editor of online investment site Eureka Report and editor of The Australian’s Wealth sections. James is a weekly business commentator on TV at ABC News Breakfast and Sky Business and a weekly guest on several radio stations. He was a co-founder and shareholder in the Australian Independent Business Media which was taken over by News Ltd in 2012. He is currently on the board of Walkley Innovation Grants.
Mark Phillips_1Mark Phillips, New Media Editor, ACTU

Mark Phillips is New Media Editor at the Australian Council of Trade Unions, where he manages the organisation's digital properties, including Working Life (, a daily news and opinion website which began publishing in 2013. Mark began his working life as a journalist and has worked for both Fairfax and News Ltd in national and metropolitan daily newspapers in Melbourne and the Canberra Press Gallery, as well as AAP. He has been at the ACTU since 2008, where his roles have included Media Co-ordinator and Communications Director.
Matt Pinkney_1Matt Pinkney, Head of Content, AFL

Matt Pinkney is a Walkley Award-winning journalist who specialises in content strategies across digital, broadcast and print. In a 23-year career with News Corp Australia, he was a political bureau chief, senior writer, European correspondent and digital editor. He also created Australia’s biggest sports fantasy game – SuperCoach. In 2012, Matt joined the AFL as its founding head of content. In this role he has been responsible for creating a dynamic newsroom, setting content strategies across all platforms and implementing cultural change as the AFL moves from client publisher to major multimedia news and feature service.
Christie Poulos_1Christie Poulos, ‎Head of Video Strategy, King Content

Christie Poulos is a video content, marketing and communication specialist with more than 15 years’ experience helping brands use the power of content to inspire action. As Head of Moving Image for King Content, Christie is responsible for driving best-in-class video strategy and production for clients around the world, including NRMA, Bupa, Lenovo and Flight Centre.

Formerly Head of Content for Red Bull – where she led all creative, production and commercial areas of video content in the UK – Christie was also part of the global communications team for the Red Bull Stratos Mission to the Edge of Space. As a consultant, Christie has worked with clients such as Westfield, Coles, Marriott Australia, MasterCard MENA and Cricket Australia.
Simon SmithSimon Smith, Director Content Marketing, Fairfax Media
Simon is the Managing Director of Content Marketing at Fairfax Media. As Fairfax continues its transformation into a more agile, market-leading media business, we have identified content marketing as a major new opportunity. The new Content Marketing unit will leverage Fairfax Media’s extensive content creation capability across newspapers, magazines, radio, TV and online to create a range of content solutions for clients.
Alex Light_smallAlex Light, Head of Content, VICE Australia

Alex Light is Head of Content at VICE Australia, a leading youth media and entertainment brand operating in 35 countries. VICE is the world’s premier original online video destination, and includes, an international network of digital channels, a television production studio, VICE magazine, and an in-house creative services agency.
As Head of Content, Alex’s role is leading the development of content partnerships with brands and media organisations, as well as the creation of branded content marketing projects. Working within VICE’s in-house marketing agency, Alex leads business development and strategic campaign planning for brands including Google, Schweppes, Intel and PayPal.