SESSION 2: Campaigning through the media and how it works

Is campaigning through the media effective? What is it like to be at the receiving end of a campaign? What are the short and long term strategies for competing interests? How do you lobby for regulatory change?


Sophie BlackModerator: Sophie Black, Editor in Chief, Private Media

Sophie Black is Editor in Chief at Private Media, where she heads up titles such as Crikey, Women¹s Agenda, The Mandarin, SmartCompany and StartUpSmart. She is a writer, journalist and the former editor of Crikey. She delivered the 2013 Adelaide Festival of Ideas as Director and sits on the advisory board of Melbourne University¹s Centre for Advancing Journalism.
Matt Levinson_1Matt Levinson, Communications Director, GetUp

Matt Levinson is the communications director at GetUp. He previously worked as senior adviser to Sydney Lord Mayor Clover Moore MP and managing communications for CSIRO’s climate adaptation and cities research. He was a radio broadcaster for FBI Radio and Radio National, blogger, TV researcher on ABC TV’s Catalyst, freelance journalist and editor, and once upon a time scientist. Matt was a Creative Sydney top 100 talent (2010) and part of a Eureka Prize winning team for innovative solutions to climate change (2009).
Sydney, Australia - 6 August 2014  Phil Freeman, National Manager - Communications for WWF-Australia. Phil Freeman, National Manager – Communications, WWF

Phil joined the WWF team in 2012, bringing a decade of experience in environmental campaigning and communications. He has worked with not-for-profit organisations in East Timor and Sri Lanka as well as with Greenpeace, the Australian Conservation Foundation, and one of Australia’s biggest law firms. He sees communications as the natural coming together of his two formal disciplines – law and visual arts. Phil enjoys leading a diverse team with capabilities ranging from news media through to online campaigning, thought leadership and social media – drawing on his learning from the Sydney Leadership 2011 program.
Yaron Finkelstein_1Yaron Finkelstein, Chief Executive Officer, Crosby Textor, (Australasia)

CrosbyITextor is one of the world's leading market research, strategic communications and campaign management agencies. The company has offices in Australia, the UK, Italy and the UAE.
Yaron is a former Federal Cabinet-level media and political adviser and for the last 15 years has specialised in political and corporate communications.
Yaron has worked on, directed, managed or advised on over 60 campaigns both in Australia and overseas, including various election and advocacy campaigns. This includes some of Australia's most high profile regulatory change campaigns.
His extensive experience has shaped an understanding of how to use communications to change perceptions and behaviour and how to apply research and insight to develop sophisticated and successful communications strategies and tactics.
Yaron's communications experience includes several years working in public relations and establishing an advertising and marketing bureau - servicing small and medium-sized businesses.
Andrew Hall_1Andrew Hall, Executive GM, Corporate Affairs CBA

Andrew joined the Commonwealth Bank in May 2013 as the Executive General Manager for Corporate Affairs where he is responsible for the management of CBA’s corporate reputation and public affairs, covering external media, internal communications, government relations, industry affairs, and community investment. He is also responsible for the group’s corporate responsibility and sustainability strategy.

Prior to joining CBA, Andrew was Director of Corporate and Public Affairs for Woolworths Limited for six years, overseeing a similar portfolio and participating as a member of the Management Board. Among his achievements at Woolworths were the launch and implementation of a comprehensive sustainability strategy, a new community engagement strategy, as well as several significant business initiatives within the retail group.

Andrew’s professional career started as a journalist in regional NSW in 1994, before moving to Canberra in 1996 where he worked in politics for 10 years. From 2001 to 2007 he was the Federal Director of the Nationals, leading the party as campaign director for several state elections and the 2004 federal election.

With an interest in international affairs, Andrew has served on the Board of AFS International Exchanges; the Consultative Council for the Centre of Democratic Institutions and the Council of the Australian Political Exchange program. He also volunteers as an adviser to the Avner Nahmani Pancreatic Cancer Foundation.

Andrew also counts Spanish as a second language, after completing two years of study and work in Ecuador.