SESSION 4: Crisis communications – putting out wildfires
Brand, reputation and crisis management in the digital space and beyond. How to use all your resources to manage and monitor your issues. The latest developments and thinking in crisis communication. What happens when a campaign backfires or a disaster erupts?
|Michael Rowland, Co-presenter, ABC News Breakfast, ABC
Michael Rowland is the co-presenter of ABC News Breakfast on ABC1 and ABCNews24. He is a former ABC Washington correspondent, covering stories ranging from the 2008 presidential election to the eruption of the global financial crisis. He has also reported from Indonesia, Cuba and India. Michael spent five years covering federal politics and was the ABC’s Victorian political correspondent during the Kennett and Bracks years. He also has extensive experience covering business and economics. Michael is President of the Melbourne Press Club.
|Alex Twomey, Managing Director, Bespoke Approach
Alex Twomey is the managing director at Bespoke Approach (formerly Butcher & Co), a strategic communications company. Providing frank advice to corporate boards of senior management of both listed companies and significant private organisations, Alex specialises in issues and crisis management, communications supporting corporate transactions and high-level media and stakeholder relations.
|Jonathan Rose, Head of Communications, Cricket Australia
Jonathan Rose is the Head of Communications at Cricket Australia where he is responsible for overseeing the organisation’s external and internal communications and its corporate social responsibility program, Cricket Cares.
In 2013, Jonathan returned to Cricket Australia where he had been media relations manager for the Australian team in the early 2000s.
In between Jonathan’s two cricket innings, he spent close to a decade working in corporate affairs within the private sector. This most recently included the role of General Manager of Media Relations at Telstra and before that as Group Manager of Product and Corporate Communications for General Motors International Operations in Shanghai where he was on overseas assignment from Australian subsidiary, General Motors Holden. He has also held a variety of corporate affairs positions with NAB and BHP Billiton.
|Nathan Burman, Head of PR & Communications - Australia, Twitter
Nathan Burman is Twitter Australia's Head of PR and Communications, managing all external communications and public affairs for Twitter in Australia. He is passionate about helping people understand how Twitter can be used to discover great content, connect with others, and express themselves. You can find him on Twitter at @NBurman.
|Brian Walsh, Managing Director, Bastion Reputation Management
Brian has a strong track-record of working with organisations to know their audiences and speak with them in simple, straight-forward language. As General Manager of Corporate Communications for NAB, Brian headed up the team responsible for internal and external communications, CEO communications and the ongoing reputation management of the top 5 ASX-listed company.
Before joining NAB he spent almost six years as Corporate Affairs Manager for the AFL, having previously worked as Director of Communications for a start-up online business following a long career in newspapers.
He has spent more than 30 years in the media and communications industry, holding a number of senior management positions at The Sun and Herald Sun and working in corporate communications across the corporate, sport, community, IT and Government sectors.