Thought leadership
Speakers Buy Tickets Venue Training Partners Program Blog
3.45pm– 4.45 pm
STREAM 1: Thought leadership
What is thought leadership – and what is its relationship to content marketing strategies? How can communications professionals help identify thought leaders to develop business and brand profiles in a crowded market? Strategies for success and tips for execution: How to create compelling material to deliver your message.
- Moderator, Louise Williams, partner, Write Media
- Grant Butler, founder and managing director, Editor Group
- Jo Scard, founder and principal, Fifty Acres – The Communications Agency
- Catriona Pollard, founder and director, CP Communications