The Walkley Foundataion an Alliance Initiative

Levels of sponsorship - scroll down for more detail:

• Gold Partnership
• Major Sponsors
• Premier Silver Sponsorsship
• Silver Sponsorship
• Professional Devlopment Program
• Foundation Sponsorships
• Event Sponsorships
• Young Australian Journlaist of the Year Awards
• The Walkley Magazine - Inside the Australian Media

Gold Partnership

The Gold Sponsor is right at the heart of the Walkley Foundation and Award Program. Gold partnership wraps the lead sponsor around the journalism program and offers privileged access and hosting opportunities at Walkley Award events.

The coveted Gold Walkley is awarded to a journalist selected from the winners of all the other sections. There are approximately 1,500 entries each year and a hundred finalists from media organisations from around the country, all of whom are keen to publicise their achievement.

The Gold Sponsor's name appears with Walkley Award and Gold Walkley publicity and promotional materials, including The Walkley Magazine - Inside the Australian Media and the Walkley website.

Our Gold Sponsor also jointly entertains editors and producers from around Australia at luncheons to encourage entries from Australia's most prestigious media.

A company representative will have the pleasure of presenting this major award and congratulating the Gold Walkley winner.

As well as the benefits of access and positioning among senior Australian commentators and opinion makers in the media industry, the Walkley Foundation will tailor a package of benefits to suit your needs. This could include:

Joint hosting of the Walkley Award Gala Ceremony

• Logo recognition on all major publicity including invite, entry form, finalist announcement invites and the Walkley Finalists Booklet
• The Gold Sponsor to give welcome speech at presentation dinner Sponsorship of the Gold Walkley
• Invitations to the awards for your company representatives, clients and media guests
• Prominent sponsorship and advertising privileges in The Walkley Magazine - Inside the Australian Media (one full page advertisement in each issue) and major sponsor acknowledgment inside each issue
• Advertising on www.walkleys.com to be mutually agreed upon
• Major sponsorship of the Walkley Program
• Hosting privileges for the annual Walkley Judges Luncheon
• Hosting privileges for the annual Walkley Editors and Producers Luncheons
• Major sponsorship of the finalists announcements
• Creation of new events opportunities to suit sponsor's goals
• Prominent identification and appreciation at the presentation dinner, in the audio-visual presentation, on the dinner program, on the invitation, in the cocktail foyer and on the trophy
• A twice-yearly media listing in The Walkley Magazine - Inside the Australian Media with contact details for all your media relations and corporate affairs
• Representation on the dedicated website included in the naming rights to the awards and media forums and an established hotlink to your site
• Magazine email alert sent to more than 10,000 journalists and others interested in the media
• The opportunity to negotiate benefits specific to your needs

Value: POA

Major Sponsors

Major Silver sponsors present the benefits of award sponsorship together with exclusive branding around a specific aspect of the Walkley Program. These include:

• Photography Exhibition program (currently held by Nikon)
• Non-Fiction Book Award program

These opportunities provide a forum for your representatives to network with leading editors, news directors, finance editors and executive producers

Benefits are spread throughout the year and include:

• 10 invitations to the gala presentation to be held in Sydney, on the last Thursday in November (Thursday, November 26, 2009)
• Advertising in the Yearbook Walkley Magazine (105 mm x 202 mm) placed by the tribute to the winner of your award
• A listing in two issues of The Walkley Magazine for all media and corporate affairs contact details
• One month banner advertising on www.walkley.com website at a mutually agreed upon time
• Your logo on promotional material produced for the event
• Your logo on the Walkley Awards web-site with links to your website identification and appreciation at the presentation dinner, in an audiovisual presentation, on the dinner program and your award winner's trophy
• Your representative presents the winner of your award with their trophy during the ceremony
• Opportunity to build tables at the exclusive invitation-only event
• Invitations to all the activities included in the Walkley Awards program including:

• Walkley Media Forums - held in state capitals bringing together Australia's most senior journalists in discussion, debate and celebration.
• Finalists' announcement cocktail events held nationally in lead-up to the annual awards featuring high profile media hosts and editors and producers.
• Walkley Program Launch - held annually in May to officially launch the Walkley Awards each year.
• Walkley Judges and Sponsors Luncheon - held annually in the lead-up to the announcement of finalists in the Walkley Awards.

Value: Starts at $50,000

Premier Silver Sponsors

Offers an opportunity for sponsors to host an extra private event to tie in with their award. Examples of these are the annual Business Lunch currently sponsored by JPMorgan and the CSR Lunch by ANZ Bank and the Media Debate by Ernst and Young.

Benefits include:

• 4 invitations to the gala presentation to be held in Sydney, on the last Thursday in November (Thursday, November 26, 2009)
• Advertising in the Yearbook Walkley Magazine (105 mm x 202 mm) placed by the tribute to the winner of your award
• A listing in two issues of The Walkley Magazine for all media and corporate affairs contact details
• Your logo on promotional material produced for the event
• Your logo on the Walkley Awards web-site with links to your website identification and appreciation at the presentation dinner, in an audiovisual presentation, on the dinner program and your award winner's trophy
• Your representative presents the winner of your award with their trophy during the ceremony
• Opportunity to build tables at the exclusive invitation-only event
• Invitations to all the activities included in the Walkley Awards program including:

1. Walkley Media Forums - held in state capitals bringing together Australia's most senior journalists in discussion, debate and celebration.
2. Finalists' announcement cocktail events held nationally in lead-up to the annual awards featuring high profile media hosts and editors and producers.
3. Walkley Program Launch - held annually in May to officially launch the Walkley Awards each year.
4. Walkley Judges and Sponsors Luncheon - held annually in the lead-up to the announcement of finalists in the Walkley Awards.

Opportunity to host a private media event to celebrate the finalist announcement of your category or an area of specialty that relates to your Walkley Category.

Value: Starts at $30,000

Silver Sponsorship

Silver Walkley partnership is built around sponsorship of an existing Walkley Award.

Benefits are spread throughout the year and include:

• 4 invitations to the gala presentation to be held in Sydney, on the last Thursday in November (Thursday, November 26, 2009)
• Advertising in the Yearbook Walkley Magazine (105 mm x 202 mm) placed by the tribute to the winner of your award
• A listing in two issues of The Walkley Magazine for all media and corporate affairs contact details
• Your logo on promotional material produced for the event
• Your logo on the Walkley Awards web-site with links to your website identification and appreciation at the presentation dinner, in an audiovisual presentation, on the dinner program and your award winner's trophy
• Your representative presents the winner of your award with their trophyduring the ceremony
• Opportunity to build tables at the exclusive invitation-only event
• Invitations to all the activities included in the Walkley Awards program including:

1. Walkley Media Forums - held in state capitals bringing together Australia's most senior journalists in discussion, debate and celebration.
2. Finalists' announcement cocktail events held nationally in lead-up to the annual awards featuring high profile media hosts and editors and producers.
3. Walkley Program Launch - held annually in May to officially launch the Walkley Awards each year.
4. Walkley Judges and Sponsors Luncheon - held annually in the lead-up to the announcement of finalists in the Walkley Awards.

Value: Starts at $20,000

Walkley Professional Development Programs

• The Professional development arm of the Walkleys cover key areas for media professional including:
• Freelance Conference (held annually in either NSW, Victoria or Queensland)
• National Public Affairs Conference held in both Sydney and Canberra
• Student Programs held in Sydney, Melbourne, Brisbane, Adelaide and Perth.
• Training Programs for areas of new media development. Focusing on training in new media for experienced journalists and ethics and quality journalism for the technically savvy, but untrained.
• Walkley National Forum series held in Melbourne, Brisbane, Adelaide and Perth - held in conjunction with local media organisations, State libraries and universities, these lively public forums offer an intimate understanding and rare behind the scenes look at the Australian media. These events provide a unique opportunity for your state-based media to network with local media representatives in a friendly and informal environment.

Value: Starts at $10,000

Foundation Sponsorships

Foundation sponsors support the core of the Foundation's work. They contribute to the overall running of the Foundation and align themselves with the ideals of excellence.

Value: Starts at $10,000

Event Sponsorships

Event Sponsors contribute to a specific event whether it is an association with photography, public affairs, a specific conference or program such as the student days or the Walkley Awards themselves.

Also available are one-off events including:

• Editors and Producers Lunch series (held in each state)
• Walkley Judges Lunch series held in Sydney

Value: Starts at $5,000

Young Australian Journalist of the Year Awards

An initiative started in 2008 to celebrate upcoming Walkley winners of the future. Categories include Print, TV, Radio, Online and Photography as well as the overall winner of the Young Australian Journalist of the Year Awards.

The winner receives a trip to London, New York and Washington and $5,000 spending money.

Categories currently available for sponsorship in 2010 include:

• Online

The Walkley Magazine - Inside the Australian Media

Published five times a year. The magazine is the only forum for discussion of media issues by and for journalists, is an essential read for anyone wanting to understand the Australia media. It attracts contributions from Australia's best writers, editors, producers, journalists, artists and photographers and enjoys broad industry support.

The Foundation has relaunched www.walkleys.com to include an up to the minute Walkley Magazine showcase. This website is an essential tool for journalists and a showcase of interesting news and analysis on the craft and profession of journalism.

Benefits include:

• Logo on magazine inside cover in every issue
• One strip advertisement in a mutually agreed upon edition of the magazine
• One month banner advertising on www.walkleys.com at a mutually agreed upon time

Value: Starts at $5,000

Advertising

Details on advertising for both The Walkley Magazine - Inside the Media and www.walkleys.com are available here. More information is available upon request from Alison Larsen - 02 9333 0917.

Walkley Awards Presentation Dinner

This is the journalism industry's night of nights, telecast by SBS TV and webcast live around the world. The sponsors' generosity will be appreciated at the awards dinner where they will play host to the greatest talent in Australian journalism.

Awards have been presented each year by well known public figures including Prime Ministers and Governors-General as well as high profile media identities including the likes of Gerald Stone, Geraldine Doogue, Kerry O'Brien, George Negus, Ita Buttrose, Laurie Oakes, Sandra Sully, Mike Carlton, Jenny Brockie, Maxine McKew and Mary Kostakidis. No other event in the media calendar gets as many senior journalism and media identities in the one place at one time.

The award presentation dinner provides the opportunity for an organisation to share the limelight and excitement of this gala event. The event is broadcast nationally by SBS and webcast the same night.

You will join us with around 1,000 media professionals and business and community leaders. The event provides a sophisticated and relaxed atmosphere for your senior executives to entertain their choice of journalists and clients.

Walkley National Forum Series

Melbourne, Sydney, Brisbane, Adelaide & Perth

Held in conjunction with local media organisations, State libraries and universities, these lively public forums offer an intimate understanding and rare behind-the-scenes look at the Australian media.

This is where Australia's most senior journalists and media commentators gather to discuss and debate issues that go to the heart of journalism and the media in Australia. Forums have addressed questions like is there a place for opinion in the Australian media, what is our role in reporting politics, are lawyers taming our journalism and how far is PR infiltrating the media?

Other issues have included reporting disaster, racism, conflict and sport and the speakers list reads like a who's who of Australian journalism: Jim Waley, Paul Williams, Laurie Oakes, Pamela Williams, Tim Palmer, Chris Masters, Jenny Brockie, Mark Davis, Hedley Thomas, Malcolm Farr, Alex Mitchell, Andrew Rule and Tony Koch to name only a few.

The forums provide a unique opportunity for your state-based media liaison officers to network with local media representatives in a friendly and informal environment.