Blogging ethics, Louis Vuitton to publish a mag, and what we can learn from the Grateful Dead - all in today's recommended reading on our industry.
Click on the headlines to read the full stories.
Ethics for bloggers
Upstart magazine with a 10-point guide to help you through the quagmire.
Lasting legacy
Atomising audiences? Not a bit of it! According to Nielsen, we are consuming as much “legacy media” as ever.
Sink or swim
“We surf the internet. We swim in magazines,” says a new Power of Print campaign designed to boost the profile of printed mags. But what will their online units think?
Luxury fashion brand makes online mag
Nowness, a foray into magazine publishing by Louis Vuitton, will be an interesting experiment to follow as it takes the idea of brand leveraging to new levels to boost e-commerce.
Ethics between the (fashion) lines
And here is an essay about the way fashion is blurring the barriers between editorial and advertising.
The Grateful Dead business model?
Why management consultants and Chris Anderson of Wired magazine are studying the Grateful Dead. The hippy band may just have hit on the perfect online formula three decades before the internet.
No paywalls for McClatchy
McClatchy will not implement paywalls (which will be bad news for News Corp, says The Inquisitr).
Display ads up @ WaPo
Washington Post’s display advertising is up 13 per cent. The bad news: classified continue to fall off a cliff.
WSJ poaching NYT advertisers
Watch out for the Wall Street Journal’s New York section – its targeting the Grey Lady’s advertisers.
