Is Facebook the media's main competition? And why are gossip rags eyeing sports stars as their new motherlode? Today's reading on media from around the internet.

Click on the headlines to read the full story.

Facing competition from Facebook

Fox isn’t our biggest competitor – Facebook is, says CNN president Jon Klein – “We want to be the most trusted source. But on Facebook, people are depending on their friends as news sources”.

Pro athletes = new gossip source

TMZ founder on why he is expanding coverage of sports: “You can’t become famous in the world of sports the way you can in the world of celebrity by just hanging out in a club or dabbling in a reality show. You have to achieve something. You have to be really good. That makes them more interesting to me.” 

Paywall vs free – not black and white

News Corp’s head of digital, Jonathan Miller: “The choice between paywall or free is not mutually exclusive. They can co-exist based on quality of content and geography.”

Downloaders of the world unite

James Murdoch: Illegal downloading like “going into a store and stealing Pringles or a handbag”.

US media profits dive

Bloodletting on the cards in US media once again as profit falls at 1.7 times the rate of revenue (and revenue has fallen pretty hard).

Gauging the Facebook economy

With so many start-ups basing their companies around ideas that use Facebook as a platform, how big is the Facebook economy, asks Bobbie Johnson of the Guardian.