Armando Siahaan is the Indonesia country manager for BallBall, News Corp’s football digital platform that offers official video match highlights from the top 5 leagues in Europe. He oversees aspects ranging from editorial to social media and the business side of things, including audience development and revenue generation. He was previously digital editor for Wall Street Journal and Head of Digital Media for Indonesian media group BeritaSatu Media Holdings. During his time as journalist for the Jakarta Globe newspaper, he won two awards from Society of Publishers in Asia for a group reporting on a corruption scandal and opinion pieces that highlights religious intolerance.
Hi, what’s your name?
Where do you hail from?
Who do you work for?
News Corp’s BallBall, a digital football platform that offers official video highlights of football matches from five of the biggest leagues in Europe, viewable in Indonesia, Japan and Vietnam.
Tell us a bit about you – how did you get to where you are today?
I started my career as a reporter in the features and political desk for the Jakarta Globe newspaper, then moved to work as an online editor overseeing the newspaper’s digital assets – website, blog and social media. I was appointed to launch and lead the group’s local news portal and, in parallel, the digital division, working with both editorial and business side of things. Launched and led the Indonesian edition of the Wall Street Journal, before joining BallBall as country manager.
What are your career highlights?
First, winning two awards from the Society Of Publishers in Asia – one for a group reporting on a corruption scandal, another for a three-piece series from my weekly column, the Jakarta Journo, on religion intolerance.
Second, joining BallBall, an exciting and challenging project that involves content and journalism, digital media and football.
Who or what inspires you to get out of bed in the morning?
My wife. Not only in the most literal sense, but also because she is the most supportive person when it comes to my journey in building a career in the media world.
Which other storytellers do you admire?
TIME’s Joel Stein, BuzzFeed and the people behind “Mad Men” TV series, to name a few.
Where can we find you?
LinkedIn: Armando Siahaan