Flip Prior


Flip_Prior 171114

Flip Prior is Twitter Australia’s Partnerships Manager – News & Government, responsible for developing relationships with news organisations and political institutions, inspiring journalists and politicians to share the best content on Twitter and advance civic discourse in creative ways. She is a proud founding committee member of Women in Media (www.womeninmedia.net) in both WA and NSW. She was formerly an award-winning journalist with The West Australian and, more recently, the communications manager for the Walkley Foundation for Journalism. Flip loves travel, networking, news and current affairs and hanging out with fellow scribes – even in her spare time – and is a hopeless social media addict. Find her on Twitter @FlipPrior.


Hi, what’s your name?

Flip Prior

Where do you hail from?

Sydney, Australia

Who do you work for?

Twitter – I’m the News & Government Partnerships Manager for Australia

Tell us a bit about you – how did you get to where you are today?

It’s been a whirlwind couple of years … Until December, 2012, I was working in the tiny town of Broome in Western Australia, roaming around the Kimberley (and occasionally Pilbara) regions as the north-west bureau reporter for The West Australian. My working life was all about crocodiles, red dirt and discovering the stories of people of the outback and remote Australia, with a touch of desert island paradise thrown in! After several years in that role, I decided it was time for a change of pace and arrived in Sydney quite by accident after meeting the Walkleys team at a writers’ festival in Ubud, Indonesia. Fast forward 18 months or so and I ‘m now working for Twitter!

What are your career highlights?

There are so many – I have been lucky enough to meet some incredible people over the years … of late, hearing Jack Dorsey talk about Twitter in San Francisco was very inspiring! My time in the Kimberley was definitely a career highlight – meeting so many ordinary people with extraordinary stories to tell. To me, true heroes are people like June Oscar, who has tirelessly battled to get the best care and support for kids affected by foetal alcohol spectrum disorder in the Fitzroy Valley. Or people like Lynette Henderson-Yates, who fought for years to get the case of her missing brother Jimmy heard in court, finally succeeding 40 years after he went missing. It was a privilege to work alongside people like them and help their stories be told.

Who or what inspires you to get out of bed in the morning?

My alarm, which goes off way too early for my liking. And yes, the first thing I do is reach for my phone to check Twitter …

Which other storytellers do you admire?

I’m a great fan of Trent Dalton, Helen Garner, David Sedaris, Kate McClymont and the many talented types who appear regularly at Erotic Fan Fiction and Story Club at Giant Dwarf! And at the moment, I’m a little bit addicted to Sarah Koenig’s Serial.

What do you plan to share at Storyology?

I’ll talk about how to find the most compelling and rich content on Twitter – and how to use the platform to tell stories in creative ways to reach the widest possible audience.

Where can we find you?

Twitter: @FlipPrior

LinkedIn: https://au.linkedin.com/pub/flip-prior/37/874/8b2

Facebook: https://www.facebook.com/flip.prior