Upcoming Walkleys Training!

Twitter Best Practice

for Journalists – Sydney

Thursday June 26, 7pm-8.30pm

walkleys.com/event/twitter-best-practice-journalists-sydney/

Best practices, success stories and resources to help you harness the power of Twitter and drive engagement and tune-in. Learn how to use Twitter’s video sharing APP Vine and get a sneak peek at the Twitter product road map.

Trainer: Danny Keens, Director of Media, Twitter Australia, has been a producer for “60 Minutes”, “Today”, “A Current Affair” and the NRL “Footy Show”. He produced ESPN’s “SportsCenter”. @DannyKeens

Blogging and Publishing Online – Melbourne

Saturday June 28, 10am-4pm

walkleys.com/event/blogging-publishing-online-melbourne/

An introduction to creating a personal online presence. Set up your own blog on WordPress, link your blog with social media, publish text, images and simple multimedia, and adapt your blog with widgets, themes and add-ons.

Trainer: Michelle Rose is features editor at babyology.com.au and weekend homepage editor at heraldsun.com.au. She has worked as online editor for the Leader Newspapers group and taught online journalism at RMIT University.

Blogging and Publishing Online – Sydney

Saturday June 28, 10am-4pm

walkleys.com/event/blogging-publishing-online-sydney/

An introduction to creating a personal online presence. Set up your own blog on WordPress, link your blog with social media, publish text, images and simple multimedia, and adapt your blog with widgets, themes and add-ons.

Trainer: Steven Lewis provides digital strategy and content for business, and training for journalists and corporate communicators. He has two decades’ experience in reporting and public affairs. taleist.com.au @rule17

Data Journalism Boot Camp – Sydney

Saturday July 26, 10am-4pm

walkleys.com/event/data-journalism-boot-camp-sydney-walkley-foundation/

An introduction to using spreadsheets to collate and analyse information and translate it into stories. Learn how to use spreadsheets to “interview” datasets using techniques such as formulas, sorting and filtering.

Trainer: Edmund Tadros works across The Australian Financial Review on the paper, online and iPad editions. He programs databases, helps create interactive graphics and co-manages the data section of www.afr.com

Data Journalism Boot Camp – Melbourne

Saturday August 2, 10am-4pm

walkleys.com/event/data-journalism-boot-camp-melbourne-2/

An introduction to using spreadsheets to collate and analyse information and translate it into stories. Learn how to use spreadsheets to “interview” datasets using techniques such as formulas, sorting and filtering.

Trainer: Edmund Tadros works across The Australian Financial Review on the paper, online and iPad editions. He programs databases, helps create interactive graphics and co-manages the data section of www.afr.com

Introduction to Content Marketing – Sydney

Wednesday August 6, 9.00am-12.30pm

walkleys.com/commsdirect-training/introduction-content-marketing/

Use branded journalism and content marketing to promote your messages and products online. Help your clients to become their own media channels, and profit from the growing market for content on corporate websites.

Trainer: Steven Lewis provides digital strategy and content for business, and training for journalists and corporate communicators. He has two decades’ experience in reporting and public affairs. taleist.com.au @rule17

Messaging: It’s a Different Story Every Time – Sydney

Wednesday August 6, 1.30pm-5pm

walkleys.com/commsdirect-training/messaging-its-a-different-story-every-time/

Product launch or staff restructuring, product recall or research breakthrough – every announcement is different. Understand the issues to be managed, and devise and deliver the messages that are specific to your campaign.

Trainer: Ogilvy PR

Grow Your Audience: Be Your Own Media Channel- Sydney

Friday August 8, 9.00am-12.30pm

walkleys.com/commsdirect-training/grow-audience-media-channel/

Harness social media and other digital comms tools to increase your visibility, influence and authority. Learn the secrets of the world’s most successful bloggers and “micro-brands” and generate “talkability” on and offline.

Trainer: Trevor Young has been blogging as the “PR Warrior” since 2007 and is the author of microDOMINATION: how to leverage social media and content marketing to build a mini business empire around your personal brand.

Talking to the Media: Threat and Opportunity – Sydney

Friday August 8, 1.30pm-5pm

walkleys.com/commsdirect-training/talking-media-threat-opportunity/

Understand what the media wants and how to provide it on your own terms. Decide whether to engage or not by establishing a business case for going public, then plan and take control of the interview.

Trainer: Stephen Feneley has worked across the spectrum of media and corporate communications for 35 years, and has coached senior executives in a wide range of organisations in Australia, Asia, the UK and Europe.