Elly Bradfield

Radio/Audio Journalism | Young Journalist of The Year | Community and Regional Affairs

2016 winner

Entry: QLD Regional Drive, ABC, “St George’s ice struggle”, “Dinosaurs fighting depression in the bush” and “The story of three long lost sisters”.

Radio/audio judges’ comments: Elly’s pieces demonstrated strong initiative and a personal and compelling style. Her use of audio was outstanding – creative, innovative and evocative – and showed why radio can be such an intimate and important medium.

Community/Regional judges’ comments: Elly’s radio pieces displayed a mastery of compelling storytelling and excellent soundscape editing. Her St George Ice story in particular was a courageous one to tell in her own hometown.

Walkley Advisory Board judges’ comments: In an exceptionally strong field, Elly Bradfield stood out. She crafted stories carefully, used her medium brilliantly, and tackled difficult subjects with courage, sensitivity and innovation. This was great journalism, compelling and engaging. As audio storytelling undergoes a worldwide renaissance, Elly’s work is up there with the best.

Q&A

Why did you choose to pursue journalism?
I fell into journalism by accident when I realised studying education wasn’t for me. I knew I loved great stories, interesting conversation and meeting new people, so it seemed like a good idea. Now I couldn’t imagine a better job for me.

Tell us about one of the most interesting moments in your career so far.
You never know what you’re going to cover. When I was working in Mount Isa one day I was reporting on a snake eating a crocodile. It went all over the world and I’ve never had so many retweets.

Of the journalism out there today, what most excites you?
I love finding new podcasts that are pushing the boundaries of what journalism looks like. When you hear a story that paints a picture and takes you into a different world – that’s what I find the most exciting.

What skills have gotten you to where you are – and what do you want to learn next?
The ability to connect with people, a natural curiosity and a lot of hard work. In my current role I’m learning to VJ. I love learning how to tell stories from both sides of the camera.

What is the biggest challenge for young journalists today?
Everyone has to do more with less. We are filing to TV, radio and online – as well as thinking about social media. I think the challenge is working quickly, but keeping it accurate.

What are your hopes for the future of journalism?
The way journalism is changing is exciting and a great opportunity to connect with people in new ways, but I hope journalists continue to get to time to tell stories that matter.

The Radio/Audio award is supported by ABC:

ABC_Primary_BW



The Community/Regional award is supported by UNSW:
UNSW



The overall Young Journalist of the Year Award is supported by News Corp Australia:
News Corp Australia

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