Register for the next session
Research has found that including solutions journalism content in your output can benefit your news organisation’s bottom line. Philanthropic institutions, major donors and businesses are more likely to financially support solutions coverage on issues that align with their missions and issues of interest. Solutions content can also strengthen the value of your brand to your target audience, increasing the potential for individuals to open their wallets. From time on page and web stickiness, solutions can be leveraged to generate loyalty for greater sustainability. But how do you move from including solutions stories in your output to revenue success?
DATE: Wednesday, 21 February 2024
TIME: 10am-11.30am AEDT
TICKETS: Free, registration essential
TRAINER: Alec Saelens
Alec is SJN’s impact manager and former Revenue Project manager. He is passionate about helping newsrooms align editorial and business objectives by leveraging solutions journalism. He is a co-founder of The Bristol Cable, the UK’s pioneering local media cooperative. He worked as a researcher and coach for the Membership Puzzle Project and as an analyst for NewsGuard, assessing the transparency and reliability of news websites.
At the end of this webinar you will:
- Understand how a solutions approach can increase financial support for your media
- Understand how solutions reporting lead to higher audience engagement
- Understand the relationship between trust and willingness to pay
- Understand how to use this data to approach key financial stakeholders including sponsors, advertisers, philanthropic institutions and individual donors
- Understand how to make the business case to your revenue and sales teams
- Understand how to align your news organizations around solutions journalism and related revenue goals
- Hone in on arguments to present to financial stakeholders
All registrants will receive links to the recording for this session, and be notified of future session dates and times as they are confirmed. Watching the sessions live or on replay will be a requirement for a new Walkley Foundation Solutions Journalism Grant to be launched later this year.