“BUNDLE OF JOYCE”, “DELAY OLE! DELAY OLE!”, “PEKING SCHMUCK”
The Daily Telegraph
All Media: Headline, Caption or Hook
How often does a headline become completely synonymous with the story itself? The picture told a thousand words, but the headline needed just three: “Bundle of Joyce.” It was the front page we still remember months after the birth of Barnaby Joyce’s barnababy (an alternative headline De Ceglie and Clifton considered). In other headline news, Sam Dastyari reportedly said that, as soon as he saw “Peking Schmuck” on the cover of the Daily Telegraph, he knew his days as a Senator were numbered.
Anthony De Ceglie is the deputy editor of The Daily Telegraph. He has won the Walkley Young Australian Journalist of the Year Awards’ print category and was a Walkley finalist in 2016 for Scoop of the Year.
Brad Clifton is the print edition editor at The Daily Telegraph. A 30-year News Corp veteran, who began his career as a cadet reporter on Sydney’s Daily Mirror newspaper in 1988, Clifton was also nominated in this category in 2014 and 2015.
“Writing front page newspaper headlines is difficult. The letter count is tight. There’s space for only two to four short words to kickstart the story and demand attention. These are all excellent examples of the craft. The Barnaby Joyce front page was probably the most memorable of the year. It was the perfect balance between a controversial photo and a very clever headline: Bundle of Joyce. Rarely does a headline live on long after the news has moved on. This was the exception.”