All Media: Production
“I Am That Girl” resonated strongly due to the strategic approach of Four Corners’ production team, who engaged the audience, particularly young people, on multiple platforms. A digital article published the day of the broadcast had more than 530,000 page views, with engagement times exceeding eight minutes. On social media, the news article and key social videos of Saxon Mullins speaking directly to the audience generated huge interest and helped continue the discussion about consent long after the broadcast.
From the cinematography and sound captured by Neale Maude, Richard McDermott and Louie Eroglu to the craft editing of Guy Bowden, every production decision from the “I Am That Girl” team was carefully made to let Saxon Mullins’ searing first-person account be the focus of the story. Graphic design from Peta Bormann was used throughout the film and worked into the digital and social media story treatments created by Brigid Anderson. The production team’s work was ably supported by Four Corners assistant editors James Braye and Mariam Zahr.
“This project shows tremendous production skill and it’s clear the team had a shared vision for how to best illustrate a difficult but urgent story. From empowering vulnerable talent, to crafting and executing a visual style that marries with the subject matter, to presenting the story over multiple touch-points to best serve the audience who will benefit most from seeing it, “I Am That Girl” is a brilliant example of a production that combines traditional and new media formats.”