Cross cultural-political participation
Do you know what to look for when considering the usefulness of polling? What do the numbers tell us, and what do they miss? Are they a useful tool in revealing the public’s priorities and values, or can they be misleading, even distorting the true picture of opinion?
In this webinar, Emeritus Professor Andrew Markus AO, an expert in survey methodology and interpretation shares how journalists can assess the quality of polls and improve their understanding of community perception. ABC’s Sabra Lane joins him to share how polls have improved over time and provided insights both before and after elections.
- Interpreting polls: Andrew Marcus’ PowerPoint presentation
- British Polling Council: Guide for Journalists
This series is a collaboration with the Scanlon Foundation.