Project Kookaburra webinars
Project Kookaburra is an independent research program looking at new business models for regional publishers. Five pilot programs with five independent publishers ran from April to September 2020. Case studies and materials from Project Kookaburra can be found below.
Monday June 23 – How to use special events such as a Centenary to deepen relationships with readers and advertisers. Publisher: Sunraysia Daily, Victoria.
Tuesday June 24 – How to leverage your cross-platform brand in a media kit. Publisher: Forty South, Tasmania.
Wednesday June 25 – How to segment your audience to better target your content and advertising. Publisher: Yorke Peninsula Country Times, SA.
Thursday June 26 – How to deploy newsletters to drive online subscriptions. Publisher: Fassifern Guardian & Tribune, Queensland.
Friday June 27 – How to extend your geographic footprint with a digital rebrand. Publisher: Narrandera Argus, NSW.