Project Kookaburra webinars

Project Kookaburra is an independent research program looking at new business models for regional publishers. Five pilot programs with five independent publishers ran from April to September 2020. Case studies and materials from Project Kookaburra can be found below.

Project Kookaburra Essentials Pack

Monday June 23 – How to use special events such as a Centenary to deepen relationships with readers and advertisers. Publisher: Sunraysia Daily, Victoria.

Sunraysia Daily case study

Tuesday June 24 – How to leverage your cross-platform brand in a media kit. Publisher: Forty South, Tasmania.

Forty South case study

Wednesday June 25 – How to segment your audience to better target your content and advertising. Publisher: Yorke Peninsula Country Times, SA.

Yorke Peninsula Country Times case study

Thursday June 26 – How to deploy newsletters to drive online subscriptions. Publisher: Fassifern Guardian & Tribune, Queensland.

Fassifern Guardian & Tribune case study

Friday June 27 – How to extend your geographic footprint with a digital rebrand. Publisher: Narrandera Argus, NSW.

Narrandera Argus case study