Learn journalism skills from the best in the craft

Walkley Online Masterclass:  Headline writing

The waitlist for this Masterclass is currently full, but if you missed out, stay tuned for updates on future Masterclasses and online resources. 

Learn how to approach headline writing in a range of ways with the 2019 Walkley Award-winner for Best Headline, Baz McAlister. Baz will walk attendees through topics including:

  • Different styles of headline writing (from short tabloid-style to more factual, online-appropriate headlines) 
  • Finding inspiration for wordplay and humorous headlines
  • Basic principles of headline writing for search engine optimisation (SEO) and what makes a good online headline
  • Crafting captions and other hooks into the story

This masterclass is a great opportunity for journalists and editors to add a string to their editing bow with an award-winning expert.

Who should attend

Journalists, editors, subeditors and interested members of the public who would like to learn about how headlines are crafted.

What you’ll take away

An understanding of what makes a good headline and a toolbox of techniques for crafting great headlines.

Online Webinar via Zoom (Presentation and Q&A)

Date and Time

Tuesday June 9, 2020, 10am-11am

Free (the waitlist for this Masterclass is currently full, but if you missed out, stay tuned for updates on future Masterclasses and online resources)

Register your interest here


Baz McAlister

Baz McAlister is a writer and editor originally from Northern Ireland. He has worked in various roles at News Corp Australia over the past decade, including as deputy night editor on The Courier-Mail and The Sunday Mail, and editor of Qweekend.

He is a four-time winner, eight-time finalist and frequent MC of Queensland’s Clarion Awards. He won the 2019 Walkley Award for best Headline, Caption or Hook and was a finalist for the award in 2018. 

Supported by:

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